The Grain We Couldn't
Stop Ordering
In 2019, after a major health wake-up call, Lalit was advised to rethink the way he ate.
The recommendation was simple: eat more thoughtfully, build healthier habits, and find foods that could genuinely become part of everyday life rather than temporary diet trends.
During that search, a seasoned Indian dietitian practising abroad recommended a grain he had barely heard of before:
Bulgur.
When he asked where to find it, she suggested checking online.
So the family ordered a packet.
It arrived as an imported product from France, unfamiliar at first, but intriguing enough to try. The bigger question came immediately afterward:
How exactly do you cook this?
A search online eventually led them to Turkish chef Refika Birgül. They tried one recipe. Then another. And then another after that.
Very quickly, bulgur stopped feeling like a "health food" and started becoming something the family genuinely looked forward to eating.
It was simple. Comforting. Surprisingly versatile. And unlike many foods associated with restrictive diets, it felt enjoyable enough to become part of everyday meals.
The children loved it too.
So they kept ordering more.
And over time, another question slowly began taking shape:
Why was something this good available in India only as an import?
That was the moment the farmer instincts took over.
Lalit began researching what bulgur actually was. At its core, it was beautifully simple — durum wheat transformed through traditional methods followed across Mediterranean kitchens for generations.
The next question felt obvious:
Could this wheat be grown locally?
The search for seeds began.
After speaking with multiple agricultural institutions, they eventually found access to a very small batch of viable durum wheat seeds suitable for growing in Haryana.
But even then, there was a problem.
When the seeds arrived, most had already been damaged by weevils. Very few were actually usable.
They planted them anyway.
Whatever survived became the beginning of Farmili bulgur.
Over the next few years, the seeds were slowly multiplied and refined across seasons. Along the way came years of experimentation — understanding how bulgur is traditionally crafted, testing textures, refining the process, and learning how the grain behaved inside Indian kitchens.
But the goal was never simply to recreate imported bulgur.
The real challenge was making bulgur feel natural inside Indian homes.
That meant understanding how Indian families actually cook — lighter dinners, savoury breakfasts, one-pot meals, warm everyday foods that feel comforting rather than unfamiliar.
Slowly, the grain began finding its place.
Not as a foreign health trend, but as something that had quietly belonged in Indian kitchens all along.
Today, Farmili bulgur is grown and crafted in India through years of experimentation, farming, and process refinement.
The grain remains inspired by traditional Mediterranean methods, but adapted thoughtfully for how Indian families cook and eat today.
What began as one imported packet eventually became something much larger:
A decision to make a genuinely good grain more accessible, more familiar, and more deeply connected to the kitchens it now belongs in.
Because sometimes the foods worth building around are the ones you simply cannot stop coming back to.